La expansión tequilera y las mujeres en la industria: del símbolo al testimonio.

Sociedades Rurales, Producción y Medio Ambiente v.9, n.18: 167-195.
(co-authored with Dr. Ana Valenzuela-Zapata)

Tequila Market Growth and Women in the Industry: From Representations to Representatives. Rural Societies, Production, and the  Environment

La industria del tequila tiene alto significado en la economía jalisciense, por su región de origen desde el siglo XVII y en las actividades de producción, envasado, verificación, turismo y oficinas de representación comercial que se concentran en el estado, ocupando el 70% del empleo y el 97% de la producción en la rama de bebidas destiladas de agave en México en el 2003. Sin ser estrictamente una investigación basada en teorías de género, aquí exploramos el mito y las realidades de las mujeres, en una industria cuya proporción en empleos según el género, seguramente ha cambiado y donde es evidente que los hombres han salido en una gran proporción, ante la ruptura de los sistemas artesanales en el campo y la industria.

From Sombreros to Sincronizadas: Authenticity, Ethnicity and the Mexican Restaurant Industry.

Journal of Contemporary Ethnography, v.37, n.3: 314-341.

Abstract

While scholars agree that performances of authenticity and ethnicity express social relations and reveal the socially constructed character of identity, we know little about how these interactions contribute to the politics of everyday life. By engaging in participant observation, drawing on open-ended interviews, and analyzing the content of available data regarding restaurant culture, the author argues that the accomplishment of Mexican authenticity is a social construction. However, despite its socially created qualities, the author contends that performances of authenticity and ethnicity affect not only how individuals understand each other, but illustrate the challenges faced by different groups of people in the commercial production and consumption of identity.

Tequila Shots. (Photo Essay)

Gastronomica: The Journal of Food and Culture, v.7, n.3, summer: 62-67.

Introduction

The town of Tequila, Mexico, lies about an hour’s drive from Guadalajara. Along with a population of fifty-one thousand, it boasts roughly twenty tequila factories, which is hardly surprising when you consider that nearly all tequila today originates from Tequila, its neighboring town, Amatitán, and the Los Altos region of Jalisco two hours to the north. In 2005 and 2006, I conducted fieldwork in this region. What made tequila so special, I wondered, and how did it come to be regarded as Mexico’s national drink?

© 2017 ¡Tequila! – Distilling the Spirit of Mexico

Arriba, arriba ↑



¡Tequila! Distilling the Spirit of Mexico traces how and why tequila became and remains Mexico’s national drink and symbol. Starting in Mexico’s colonial era and tracing the drink’s rise through the present day, I reveal the formative roles played by some unlikely characters.
Published by: Stanford University Press
Date published: 11/01/2014
Edition: First
ISBN: 9780804793070
Available inEbookPaperbackHardcover